Author Archive
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An Introduction to Social Media – Jersey Enterprise Presentation
Jersey Enterprise Social Media Masterclass I will be honest, when Jersey Enterprise said they wanted to put on an event with only one week notice to local businesses, I didn’t think we could fill the room. However I will put my hand up... I couldn’t have been more wrong! The email announcing the Masterclass and line up went out at 4pm and by 11am the next morning it was sold out!! On the back of the success we decided to run another class on the same day, which also sold ...
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How to Start in Social Media – Choose Your Objectives
When you are just starting out in social media and discover the amount of tools there are available, it can be quite daunting. However CMO created a fantastic cross reference grid that makes it easy to grasp the benefits of each tool for your business. The sections are broken down into customer communication, brand exposure, traffic to your site and SEO. These are social media objectives. Choose one or two that you would like to focus on, then study the grid to identify which tools will as...
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How to Integrate Social Media into your Email Signature
Im often asked ‘How can I generate more fans? How can I let people know Im using social media for my business?’ One way to approach this is to integrate social media into your email signature, a free marketing tool which is often underutilized. 1. Set your Objectives What call to action do you want the person to do when they read your emails signature? By incorporating your social media sites to your emails you can: • Drive more traffic to your website • Inc...
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How to Integrate Social Media Into Your Business Cards
How many times have you went to a meeting or a network and left with a pile of business cards and you couldn’t remember which card went with which person? What use is it if you can’t remember who it belongs to? Will anyone remember who your card belongs to? It’s your job to make the right first impression...you want to make it easy for the person you are meeting to remember you. Your business card is your introduction to potential clients and prospects. The Creative Busines...
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Be Careful What You Say on the WWW…
Monitoring your brands online reputation is part and parcel of the social media strategy. Chris Brogans Grow Bigger Ears blog post is a great example of how to measure such thing yourself without the aid of Social Media Monitoring paid services. Today I Googled myself, as you do, to see how I had been indexed. I then spent the following 20 minutes laughing hilariously at what I had found. It’s a great example of: 1) Watch what you say online 2) You never know who is liste...
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6 Top Brands Using Social Media Marketing
There are many great case studies out there, including ones for small businesses. But this post is to highlight the big players in the market, leading by example and paving the way for the rest of us to follow. Here is my top 6... 1. Coca- Cola Objective: Customer engagement Coca-cola is one of the leaders in SMM – they make social media work! Deciding that customer engagement was their main objective, Coke created a ‘fans first’ approach in social ...
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How to Avoid LinkedIn’s BlackList
It’s likely that you didn’t even know that LinkedIn had a blacklist! Im sure you recognise this invitation in which you select the category about how you ‘know’ someone. LinkedIn make it clear that they don’t like you to invite people you don’t know, however they don’t make it clear LinkedIn’s punishment. Even when you click on the Find Out Why link it says: This part is completely understated. In fact if five people say they don’t know you, you get ...
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CIM Diploma in Digital Marketing – Channel Islands
Want to Learn More About the Digital Industry? Channel Islands Training & Development in partnership with Cambridge Professional Academy are running this new digital course for marketeers on the 16th & 17th June 2010. The qualification provides an overview of the principles and elements of digital marketing, and covers the planning stages and factors in implementing, measuring and evaluating digital campaigns. Who Is It For? Ideal for anyone who has no prior experience and i...
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Social Media Case Study: Smirnoff Facebook Campaign Redeemed!
What had started off as an annoying rant has now turned into a successful case study for Social Media. In one of my previous posts I referred to Smirnoff’s Facebook Social Media TV campaign to be flawed. A fabulous advert on UK national TV directing people to their new Facebook fan page... a fan page that didn’t exist which drove me slightly potty, to the point I had to write a post on it (click here to read original post and then come back). Lo and behold two weeks later I got ...
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How to Attract More Clients – Channel Islands Training
Discount to Bright Social Media Readers The CITD are offering readers of Bright Social Media a 10% discount on their upcoming training events. Between the 25th March and 29th April four courses will be delivered by international trainers at the Grand Hotel, who teach similar courses at CIM Moor Hall. Each half day is £175 or full day £315. For more information email Stephanie at CITD and quote "BRIGHT" for your 10% discount. How to attract more clients! Discover ...
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