Author Archive
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Flawed! Smirnoff TV Ad Asks You To Join Facebook Page and then…
by Bright Social Media
Posted February 22nd, 2010 at 12:10 pmFacebook Fan Page Doesnt Exist As we know the States are leading the way with social media, with most of the case studies coming from that side of the world. So you can imagine my excitement when I seen my first UK social media campaign at the weekend!! With many companies starting to realise the benefits of social media marketing, Smirnoff’s brief was obviously to use traditional media to drive traffic to their Facebook Fan Pages. The 30 second TV ad was followed by a 10 second ... -
Five Ways Social Media Can Increase Your Google Rankings
by Bright Social Media
Posted February 16th, 2010 at 2:34 pmGoogle’s search algorithm changes rapidly. Normal search strategies have had to adopt to include social media. Did you even know that what you say in your social media sites can heavily reflect on your rankings? Here’s how.... 1. Real Time Search – Link well Google signed real-time search with Facebook, Twitter and MySpace in late 2009. This means that when somebody searches for a particular topic on Google they will receive real-time updates from a variety of socia... -
iPad Overshadows Google’s Social Search Big News!
by Bright Social Media
Posted January 28th, 2010 at 8:48 pmThe iPad has piped Google to the post as the ‘trending topic’ but that doesn’t mean the news isn’t big!! Google’s new move to launch Social Search demonstrates that social media is no longer just a #trend and is actually here to stay. As the usage of blogs, social networking sites and forums continue to rocket sky high it’s only natural that more people are influenced by their circle of friends online. When you buy a camera for example, do you go straight to the website... -
Blog versus Website
by Bright Social Media
Posted January 21st, 2010 at 10:15 pmBlog or Website? Whatever the nature of your business you are likely to want an online porthole to your business. For many years’ people said you needed a website and, just when you had grappled with the idea, the blog came along. Both have their pros and cons. Whichever you choose, you should know the difference and more importantly how to use it. Business Website A website is a collection of related web pages, images, videos or other digital assets that are addressed wi... -
Top 5 Reasons Businesses Fail in Social Media Marketing
by Bright Social Media
Posted January 19th, 2010 at 12:05 pmAs we know social media is taking the business world by storm, but are you doing it right? Many businesses set up social networking accounts, send the odd message and believe they are involved in Social Media Marketing . Here are the top five reasons that many business fail in their Social Media efforts... 1.Lack of Planning When you first launched your business did you need a marketing plan? A business plan? Well it should come as no surprise that you should also have a S... -
Top 50 Twitter Apps: Free eBook download
by Bright Social Media
Posted January 14th, 2010 at 7:10 pmHi and welcome to my Free eBook Giveaway! Twitter can be a powerful marketing tool for your business when used correctly. Imagine having a free tool that lets you connect with your customers on a personal basis. People would pay thousands of pounds for that information via traditional marketing. As more and more people join networking sites each month (even each day!), it is imperative that companies understand the tools and motivations behind them. When I first began my Twitter journe... -
Top 10 WordPress Designs
by Bright Social Media
Posted January 14th, 2010 at 11:19 amWordPress Blog, Really? Hats off to these guys who have taken it to their WordPress blog to the next level. I’ve put together my top ten designs that you simply wouldn’t believe are hosted on Wordpress. Its time to give a little inspiration and appreciation to... Winner - Wowtoys.com Art - deborahcavenaugh.com Education - waldotheworm.co.uk Food - Cupcakesactually.com Digital - midiadigital.com.br More toys - Jane... -
Social Media Statistics
by Bright Social Media
Posted January 5th, 2010 at 1:14 pmI'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims? It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take... -
Traditional Marketing Vs Social Media Marketing
by Bright Social Media
Posted December 4th, 2009 at 5:34 pmTraditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something... -
What is Twitter?
by Bright Social Media
Posted November 17th, 2009 at 5:13 pmI remember when Facebook first arrived in 2004. I said I would never join as it would just be a waste of time and "there would be other more productive things I could do with such precious time of mine". I caved in two years later and ironically became addicted! After the addiction wore off I realised it was one of the most beneficial networking tools I have ever come across. What a great way to keep up to date with the rest of the world with minimum effort. Then a few years later Twitt...
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