Case Studies | Bright Social Media

6 Top Brands Using Social Media Marketing
by Bright Social Media
Posted March 24th, 2010 at 2:55 pm

There are many great case studies out there, including ones for small businesses. But this post is to highlight the big players in the market, leading by example and paving the way for the rest of us to follow. Here is my top 6... 1. Coca- Cola Objective: Customer engagement Coca-cola is one of the leaders in SMM – they make social media work! Deciding that customer engagement was their main objective, Coke created a ‘fans first’ approach in social ...

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Social Media Case Study: Smirnoff Facebook Campaign Redeemed!
by Bright Social Media
Posted March 12th, 2010 at 3:01 pm

What had started off as an annoying rant has now turned into a successful case study for Social Media. In one of my previous posts I referred to Smirnoff’s Facebook Social Media TV campaign to be flawed. A fabulous advert on UK national TV directing people to their new Facebook fan page... a fan page that didn’t exist which drove me slightly potty, to the point I had to write a post on it (click here to read original post and then come back). Lo and behold two weeks later I got ...

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All from a Tweet – A Job at Like Minds and Lunch with Chris Brogan
by Bright Social Media
Posted March 11th, 2010 at 9:54 am

It’s fair to say that some people are sceptical of social media and how it can bring them closer to their clients, industry or even their competitors. How can you actually build real relationships through the internet? The doubting Thomas’ of the world need real examples of social media working before they can believe. It’s a different investment than the traditional norms-time over money! Anyone in the social media industry follows and learns from leaders such as Chris Brogan (...

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Flawed! Smirnoff TV Ad Asks You To Join Facebook Page and then…
by Bright Social Media
Posted February 22nd, 2010 at 12:10 pm

Facebook Fan Page Doesnt Exist As we know the States are leading the way with social media, with most of the case studies coming from that side of the world. So you can imagine my excitement when I seen my first UK social media campaign at the weekend!! With many companies starting to realise the benefits of social media marketing, Smirnoff’s brief was obviously to use traditional media to drive traffic to their Facebook Fan Pages. The 30 second TV ad was followed by a 10 second ...

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