Archive for the ‘How To’ Category
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How to Start in Social Media – Choose Your Objectives
When you are just starting out in social media and discover the amount of tools there are available, it can be quite daunting. However CMO created a fantastic cross reference grid that makes it easy to grasp the benefits of each tool for your business. The sections are broken down into customer communication, brand exposure, traffic to your site and SEO. These are social media objectives. Choose one or two that you would like to focus on, then study the grid to identify which tools will as...
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How to Integrate Social Media into your Email Signature
Im often asked ‘How can I generate more fans? How can I let people know Im using social media for my business?’ One way to approach this is to integrate social media into your email signature, a free marketing tool which is often underutilized. 1. Set your Objectives What call to action do you want the person to do when they read your emails signature? By incorporating your social media sites to your emails you can: • Drive more traffic to your website • Inc...
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How to Integrate Social Media Into Your Business Cards
How many times have you went to a meeting or a network and left with a pile of business cards and you couldn’t remember which card went with which person? What use is it if you can’t remember who it belongs to? Will anyone remember who your card belongs to? It’s your job to make the right first impression...you want to make it easy for the person you are meeting to remember you. Your business card is your introduction to potential clients and prospects. The Creative Busines...
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