I will be honest, when Jersey Enterprise said they wanted to put on an event with only one week notice to local businesses,  I didn’t think we could fill the room.  However I will put my hand up… I couldn’t have been more wrong!

The email announcing the Masterclass and line up went out at 4pm and by 11am the next morning it was sold out!!  On the back of the success we decided to run another class on the same day, which also sold out within hours.  They say actions speak louder than words and there was a definite desire on the island to learn about more social media!

#socialjersey

The event took place on Thursday 29th April, with yours truly up first to the podium for a 20 minute slot, introducing social media and the benefits and advantages it can bring to a business.

I used an online presenting tool called prezi.com which certainly captured the attention of the audience.

I have had many requests for the presenation since, so I thought I would put it in a blog post  for you to read at your own pace.

Mathew Robins from Webreality went on to discuss the necessity of a strategy and Katherine Salt from Plums Lingerie as well as Simon Le Huray from Jersey Tourism talked about their experiences using social media.

The feedback on the event has been fantastic! Presenting to 320 people in a day was most definitely a first for me but the email responses have been overwhelming – thank you for your kind words! It’s great to see so many islanders on board with social media and I look forward to hearing your success stories.

I also loved the enthusiasm in the room – keep it up

Channel Islands Training & Development in partnership with Cambridge Professional Academy are running this new digital course for marketeers on the 16th & 17th June 2010.  The qualification provides an overview of the principles and elements of digital marketing, and covers the planning stages and factors in implementing, measuring and evaluating digital campaigns.

Who Is It For?

Ideal for anyone who has no prior experience and is not responsible for implementing digital marketing and would like to gain an overview of what it entails.

Entry Requirements

You will need to meet at least one of these criteria:
>> suitable competence in a marketing or marketing communications related role
>> any recognised UK degree or equivalent level 5 qualification
>> relevant level 3 or above qualification.

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

How Long Will it Take?

There are two hand-in/exam dates a year and you can begin your studies at any time.  The four modules, studied with our two dayworkshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements.  We commit ourselves to support all our students for up to a maximum of two years.

For more information about workshop date e-mail Stephanie at mail@citd.co.uk and quote “BRIGHT”

Also Download the Professional Qualifications Prospectus PDF here.

The CITD are offering readers of Bright Social Media a 10% discount on their upcoming training events.

Between the 25th March and 29th April four courses will be delivered by international trainers at the Grand Hotel, who teach similar courses at CIM Moor Hall. Each half day is £175 or full day £315.

For more information email Stephanie at CITD and quote “BRIGHT” for your 10% discount.

How to attract more clients!

Discover how to get clients to come to you, during this fast paced half day workshop.
Why do clients flock to some organisations and not others? Find out the answers at this CITD event.
Our presenter, Nigel Temple, will discuss a series of 21st century free / low cost client attraction techniques, drawing on elements of psychology, copywriting and the promotional mix. Not to be missed!

* Why you should go ‘mackerel fishing’ in order to catch more ‘prospect fish’
* How to get decision makers to reveal who they are
* Understanding the power of ‘reciprocity marketing’
* How to get more enquiries, conversations and meetings

“I have just won £37,000 worth of business from three new clients. I haven’t even met one of them! Your marketing advice has helped me to attract these new projects, generate a higher profile and build a better reputation. So a big thanks!” Karen Kimberley, Karen Kimberley Ltd

“Nigel Temple has made a big difference to our marketing. He combines strategic vision, in-depth knowledge and an eye for detail. We experienced a dramatic increase in response rates – as soon as we implemented his ideas. Highly recommended!” Jack Black, MindStore

How to produce effective brochures, leaflets and newsletters

During this intensive half day workshop, you will discover how to produce interesting, compelling and effective marketing collateral. We will discuss marketing, design and copywriting ideas – which you can put to use straight away. By all means bring some of your own examples – for feedback and discussion!

Our presenter, Nigel Temple, has been writing marketing words since 1983. He is an engaging and knowledgeable speaker, who always packs a great deal into his presentations. Not to be missed!

* How to get buyers to read your marketing words
* The key elements of the written piece
* How to write better and faster
* Copywriting systems, tips, ideas and secrets

“Nigel has developed a reputation as one of our leading speakers. His sessions are well known to be of the highest standard. Year on year, he gets some of our best scores.” Geoff Reason, The Chartered Institute of Marketing (CIM), Thames Valley

“Just a note to say a big ‘thank you’ for your stimulating talk today. I never thought that anyone would be able to turn marketing into such an exciting subject! You have certainly given us all some valuable ideas.” David Jacobs, Credit Protection Association plc

Developing Your Telesales Experience

Half Day Workshop FOR: All people who work on the telephone to sell products and services or arrange meetings with potential customers. This practical workshop will help you overcome voicemail and gatekeepers and provide all the essential techniques for successful telephone selling and appointment making.

OBJECTIVES: By the end of the day, delegates will:• Understand the discipline needed for success • Be able to gain interest within the first fifteen seconds of a call
• Handle the gatekeeper • Understand the importance of key ratios • Learn how to handle common objections • Listen for and act upon buying signals

METHOD: The day is highly participative and practical with group discussion and activities. Emphasis is on interaction between delegates and the workshop director.

WORKSHOP CONTENT: • Reducing the rejection factor • Call structure • The qualified appointment • Handling the gatekeeper • Gaining interest • The voicemail pitch • Effective questioning techniques • How to interest customers who have preferred suppliers • Handling telesales objections • Closing the appointment or sale

ACTION PLAN Develop a personal action plan that identifies personal and business goals.

Developing Your Sales Experience

Half Day Workshop – face to face sales FOR: New, prospective and existing salespeople. Delegates will be provided with an understanding of why people buy. They will develop a tailored selling structure covering the selling process from initial prospecting to the final close.

OBJECTIVES: By the end of the day, delegates will: • Understand how to uncover the clients needs • Learn how to present appropriate benefits • Recognise signals of interest • Know when to close the sale

METHOD: The day is highly participative and practical with group discussion and activities. Emphasis is on interaction between delegates and the workshop director.

WORKSHOP CONTENT: • The seven stages of the sale • The importance of the first impression • Opening the sales meeting and building rapport • Open questions and the funnel questioning technique • Uncover explicit customer needs • Check your understanding • Present your benefits to suit the prospects explicit needs • The V.C.R. objection handling technique • Recognising buying signals • Closing the sale

ACTION PLAN: Develop a personal action plan that identifies personal and business goals.

For more information email Stephanie at CITD and quote “BRIGHT” for your 10% discount.