Archive for the ‘Social Media’ Category
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Be Careful What You Say on the WWW…
Monitoring your brands online reputation is part and parcel of the social media strategy. Chris Brogans Grow Bigger Ears blog post is a great example of how to measure such thing yourself without the aid of Social Media Monitoring paid services. Today I Googled myself, as you do, to see how I had been indexed. I then spent the following 20 minutes laughing hilariously at what I had found. It’s a great example of: 1) Watch what you say online 2) You never know who is liste...
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6 Top Brands Using Social Media Marketing
There are many great case studies out there, including ones for small businesses. But this post is to highlight the big players in the market, leading by example and paving the way for the rest of us to follow. Here is my top 6... 1. Coca- Cola Objective: Customer engagement Coca-cola is one of the leaders in SMM – they make social media work! Deciding that customer engagement was their main objective, Coke created a ‘fans first’ approach in social ...
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Social Media Case Study: Smirnoff Facebook Campaign Redeemed!
What had started off as an annoying rant has now turned into a successful case study for Social Media. In one of my previous posts I referred to Smirnoff’s Facebook Social Media TV campaign to be flawed. A fabulous advert on UK national TV directing people to their new Facebook fan page... a fan page that didn’t exist which drove me slightly potty, to the point I had to write a post on it (click here to read original post and then come back). Lo and behold two weeks later I got ...
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Five Ways Social Media Can Increase Your Google Rankings
Google’s search algorithm changes rapidly. Normal search strategies have had to adopt to include social media. Did you even know that what you say in your social media sites can heavily reflect on your rankings? Here’s how.... 1. Real Time Search – Link well Google signed real-time search with Facebook, Twitter and MySpace in late 2009. This means that when somebody searches for a particular topic on Google they will receive real-time updates from a variety of socia...
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iPad Overshadows Google’s Social Search Big News!
The iPad has piped Google to the post as the ‘trending topic’ but that doesn’t mean the news isn’t big!! Google’s new move to launch Social Search demonstrates that social media is no longer just a #trend and is actually here to stay. As the usage of blogs, social networking sites and forums continue to rocket sky high it’s only natural that more people are influenced by their circle of friends online. When you buy a camera for example, do you go straight to the website...
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Top 5 Reasons Businesses Fail in Social Media Marketing
As we know social media is taking the business world by storm, but are you doing it right? Many businesses set up social networking accounts, send the odd message and believe they are involved in Social Media Marketing . Here are the top five reasons that many business fail in their Social Media efforts... 1.Lack of Planning When you first launched your business did you need a marketing plan? A business plan? Well it should come as no surprise that you should also have a S...
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Social Media Statistics
I'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims? It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take...
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Traditional Marketing Vs Social Media Marketing
Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something...
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Social Media Explained in Plain English
What is Social Media? Social media is a form of internet marketing. The concept is to use a selective number of social media tools available to and communicate with customers, strengthen the business brand and ultimately increase sales. An example of social media tools include: Networks sites (MySpace, Facebook, LinkedIn) Micro blogs (Twitter) Social bookmarking (Digg, Stumbleupon) Social media sharing (Flickr, YouTube) Review/ratings sites (ePinions, BizRate) Blogs (Wor...
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Measuring Your Social Media ROI
If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. What Are You Trying to Do? First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communic...
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