Flawed! Smirnoff TV Ad Asks You To Join Facebook Page and then…

Facebook Fan Page Doesnt Exist

As we know the States are leading the way with social media, with most of the case studies coming from that side of the world.  So you can imagine my excitement when I seen my first UK social media campaign at the weekend!!

With many companies starting to realise the benefits of social media marketing, Smirnoff’s brief was obviously to use traditional media to drive traffic to their Facebook Fan Pages.  The 30 second TV ad was followed by a 10 second clip specifically directing people to their Facebook page.

Here is the 30 second ad.

In my excited state I naturally went to the Facebook page www.facebook.com/smirnoffgb which re-routed to my Facebook home page.  Confused at this I proceeded to type it in another five times.  Assuming that I had the URL wrong I watched the TV ad again and paused it at the end. It was the correct address.

Disbelieving that Smirnoff could make such a fundamental error I blamed my own inabilities on not finding it…so I did what everyone does in this type of situation…I Googled it!

I even used the search on Facebook…nothing; interesting that Smirnoff Ireland is shown but not Great Britain.

So Smirnoff, what is going on?  You spent all that money on a TV ad and airtime and you don’t have a Facebook Page? Even if you have taken the Fan Page down for privacy or violation reasons surely you would stop the campaign?

If you need someone who can deliver a proper strategy then my number is on the website

FIND OUT WHAT HAPPENED NEXT WHEN SMIRNOFF GOT IN TOUCH!