How to Integrate Social Media Into Your Business Cards

by Katrina de Gruchy
Posted April 14th, 2010 at 8:53 am

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Powered by WP Greet Box WordPress Plugin

How many times have you went to a meeting or a network and left with a pile of business cards and you couldn’t remember which card went with which person? What use is it if you can’t remember who it belongs to? Will anyone remember who your card belongs to?

It’s your job to make the right first impression…you want to make it easy for the person you are meeting to remember you. Your business card is your introduction to potential clients and prospects.

The Creative Business Card

There are many creative designers that can create an exceptional card that will set you apart from the crowd. Check out the 10 Cool Social Media Business Cards from Penn Olsen to get your creative juices flowing. However if you don’t have the money for a professional designer, you can save money by creating it yourself with a little help from The Pro Designer and ‘how to make a great print ready business card in Photoshop‘.

The New Essentials on a Business Card

1. Include a photo

Why have we not done this before, surely it’s just common sense? Having your photo on your business card is an easy way to spark memory and saves people from the dilemma of ‘trying to put a name to a face’.

This was my first business card…

2. Include Social Networking Sites

By integrating your business card with your social media accounts, you are creating more opportunities for potential customers and contacts to find and converse with you.

Your current business card is likely to contain your website, email and telephone number. All well and good assuming they want to do business with you immediately and want to contact you. However people like to do their homework before committing to the sale. By providing details of your social networks (such as twitter.com/katrindegruchy) you are offering your potential client the opportunity to see how you operate online and the chance to showcase your work.

3. Set Objectives

Your business card should be an effective marketing tool so set your objectives, for example:

So take five minutes and think about what you would like someone to do next with your business card. Remember to be memorable!

What do you think should be included on the new business card? Have you got a cool business card you would like to share with us?

Social Media Marketing for Small Business

Tags: business cards, How To, integrate, marketing, Social Media, traffic

2 ResponsesLeave a comment

janet engel
May 3, 2010 at 2:23 am

Love this post– thank you! we often forget about our business cards and the need to update them as well! I have a FB page dedicated to sharing ideas on social media for the Travel Industry- join us!
http://www.facebook.com/pages/Social-Media-for-Travel-Professionals/101307143247209?ref=mf
Katrina de Gruchy
May 3, 2010 at 10:26 am

Hi Janet,
Thanks for stopping by.
You are right, its sometimes its the obvious things that we miss!

Add a commentGet a Gravatar