How to Integrate Social Media into your Email Signature

Im often asked ‘How can I generate more fans?  How can I let people know Im using social media for my business?’

One way to approach this is to integrate social media into your email signature, a free marketing tool which is often underutilized.

What call to action do you want the person to do when they read your emails signature?

By incorporating your social media sites to your emails you can:

• Drive more traffic to your website

• Increase the subscription feed to your blog and

• Increase your followers/fanbase on Twitter and Facebook

If you are a large organisation sending a large volume of emails you can even create separate landing pages for your sites to track how much traffic is generated from email signatures.

There are thousands of beautiful and creative social media icons sets out there that are free to download.  Choose icons that suit your brand, website or blog.  I use Icon Finder as it houses all icons without you having to search around.  Search, choose, download….simple.

If you use Outlook 2007  there is a great video from Your Virtual Assistant which is a step by step guide on how to add social media icons to your email signature.

Alternatively if you use Gmail ,Yahoo Mail ,AOL, Hotmail then you can create an email signature with WiseStamp.  Its easy to customize, include IM & Social profiles, share your Blog posts, bookmarks and so on.

If you have a killer email signature then email me at Katrina@brightsocialmedia.com and I will include it in the post.