Social Media Statistics
I'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims? It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take note of some of the key statistics here is your chance. Social Media is Booming... By 2010 Gen Y will outnumber ...
Google Trends: A quick and dirty guide to popularity on the web
Discovery of Pokens The other day my wife told me about a new Social Media device called a Poken which she'd stumbled upon on Twitter. Pokens are tiny key chains that act like digital business cards. They electronically store your personal details, contact information, photo, as well as all your social media information. When you meet another Pokenee (my term, not there's), you can exchange details just by holding the Pokens against one another. Through some wizard technology (no - not Bluetooth) your details are exchanged and the Pokens lights up to confirm you are both "connected". ...
Traditional Marketing Vs Social Media Marketing
Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something has changed. The new Social Media Marketing (SMM) revolution is altering customer’s behaviours and reactions. What was once a ...
What is Twitter?
I remember when Facebook first arrived in 2004. I said I would never join as it would just be a waste of time and "there would be other more productive things I could do with such precious time of mine". I caved in two years later and ironically became addicted! After the addiction wore off I realised it was one of the most beneficial networking tools I have ever come across. What a great way to keep up to date with the rest of the world with minimum effort. Then a few years later Twitter was born. I said I ...
Social Media Explained in Plain English
What is Social Media? Social media is a form of internet marketing. The concept is to use a selective number of social media tools available to and communicate with customers, strengthen the business brand and ultimately increase sales. An example of social media tools include: Networks sites (MySpace, Facebook, LinkedIn) Micro blogs (Twitter) Social bookmarking (Digg, Stumbleupon) Social media sharing (Flickr, YouTube) Review/ratings sites (ePinions, BizRate) Blogs (WordPress, Blogger) Forums (Digital Photograhy Review) News aggregators (RSS, Google Reader) and Virtual 3D networks (SecondLife, ActiveWorlds). For someone new to Social Media it can all be overwhelming and somewhat daunting, but take a moment to watch this video which explains Social Media in ...
SEO tips for your WordPress blog
A lot of blogs are using WordPress because it is one of the most SEO-friendly Content Management System (CMS). So here i am going to list some SEO tips to improve your WordPress blog. These are important things to get your WordPress blog optimized. It will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc. Install WordPress Plugins You can get a lot of free plugins online and they will help a lot in optimizing your blog. Optimize Permalinks The default permalink is not SEO-friendly and should be changed right away. For me, the ...
Measuring Your Social Media ROI
If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. What Are You Trying to Do? First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communicate with customers? These are all worthy goals, but they will be measured and achieved very differently. So, if you haven't ...
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All from a Tweet – A Job at Like Minds and Lunch with Chris Brogan
It’s fair to say that some people are sceptical of social media and how it can bring them closer to their clients, industry or even their competitors. How can you actually build real relationships through the internet? The doubting Thomas’ of the world need real examples of social media working before they can believe. It’s a different investment than the traditional norms-time over money! Anyone in the social media industry follows and learns from leaders such as Chris Brogan (...
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Flawed! Smirnoff TV Ad Asks You To Join Facebook Page and then…
Facebook Fan Page Doesnt Exist As we know the States are leading the way with social media, with most of the case studies coming from that side of the world. So you can imagine my excitement when I seen my first UK social media campaign at the weekend!! With many companies starting to realise the benefits of social media marketing, Smirnoff’s brief was obviously to use traditional media to drive traffic to their Facebook Fan Pages. The 30 second TV ad was followed by a 10 second ...
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Five Ways Social Media Can Increase Your Google Rankings
Google’s search algorithm changes rapidly. Normal search strategies have had to adopt to include social media. Did you even know that what you say in your social media sites can heavily reflect on your rankings? Here’s how.... 1. Real Time Search – Link well Google signed real-time search with Facebook, Twitter and MySpace in late 2009. This means that when somebody searches for a particular topic on Google they will receive real-time updates from a variety of socia...
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iPad Overshadows Google’s Social Search Big News!
The iPad has piped Google to the post as the ‘trending topic’ but that doesn’t mean the news isn’t big!! Google’s new move to launch Social Search demonstrates that social media is no longer just a #trend and is actually here to stay. As the usage of blogs, social networking sites and forums continue to rocket sky high it’s only natural that more people are influenced by their circle of friends online. When you buy a camera for example, do you go straight to the website...
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Blog versus Website
Blog or Website? Whatever the nature of your business you are likely to want an online porthole to your business. For many years’ people said you needed a website and, just when you had grappled with the idea, the blog came along. Both have their pros and cons. Whichever you choose, you should know the difference and more importantly how to use it. Business Website A website is a collection of related web pages, images, videos or other digital assets that are addressed wi...
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Top 5 Reasons Businesses Fail in Social Media Marketing
As we know social media is taking the business world by storm, but are you doing it right? Many businesses set up social networking accounts, send the odd message and believe they are involved in Social Media Marketing . Here are the top five reasons that many business fail in their Social Media efforts... 1.Lack of Planning When you first launched your business did you need a marketing plan? A business plan? Well it should come as no surprise that you should also have a S...
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Top 50 Twitter Apps: Free eBook download
Hi and welcome to my Free eBook Giveaway! Twitter can be a powerful marketing tool for your business when used correctly. Imagine having a free tool that lets you connect with your customers on a personal basis. People would pay thousands of pounds for that information via traditional marketing. As more and more people join networking sites each month (even each day!), it is imperative that companies understand the tools and motivations behind them. When I first began my Twitter journe...
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Top 10 WordPress Designs
WordPress Blog, Really? Hats off to these guys who have taken it to their WordPress blog to the next level. I’ve put together my top ten designs that you simply wouldn’t believe are hosted on Wordpress. Its time to give a little inspiration and appreciation to... Winner - Wowtoys.com Art - deborahcavenaugh.com Education - waldotheworm.co.uk Food - Cupcakesactually.com Digital - midiadigital.com.br More toys - Jane...
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Social Media Statistics
I'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims? It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take...
-
Google Trends: A quick and dirty guide to popularity on the web
Discovery of Pokens The other day my wife told me about a new Social Media device called a Poken which she'd stumbled upon on Twitter. Pokens are tiny key chains that act like digital business cards. They electronically store your personal details, contact information, photo, as well as all your social media information. When you meet another Pokenee (my term, not there's), you can exchange details just by holding the Pokens against one another. Through some wizard technology (no - not Blue...
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