Social Media Statistics
I'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims? It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take note of some of the key statistics here is your chance. Social Media is Booming... By 2010 Gen Y will outnumber ...
Google Trends: A quick and dirty guide to popularity on the web
Discovery of Pokens The other day my wife told me about a new Social Media device called a Poken which she'd stumbled upon on Twitter. Pokens are tiny key chains that act like digital business cards. They electronically store your personal details, contact information, photo, as well as all your social media information. When you meet another Pokenee (my term, not there's), you can exchange details just by holding the Pokens against one another. Through some wizard technology (no - not Bluetooth) your details are exchanged and the Pokens lights up to confirm you are both "connected". ...
Traditional Marketing Vs Social Media Marketing
Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something has changed. The new Social Media Marketing (SMM) revolution is altering customer’s behaviours and reactions. What was once a ...
What is Twitter?
I remember when Facebook first arrived in 2004. I said I would never join as it would just be a waste of time and "there would be other more productive things I could do with such precious time of mine". I caved in two years later and ironically became addicted! After the addiction wore off I realised it was one of the most beneficial networking tools I have ever come across. What a great way to keep up to date with the rest of the world with minimum effort. Then a few years later Twitter was born. I said I ...
Social Media Explained in Plain English
What is Social Media? Social media is a form of internet marketing. The concept is to use a selective number of social media tools available to and communicate with customers, strengthen the business brand and ultimately increase sales. An example of social media tools include: Networks sites (MySpace, Facebook, LinkedIn) Micro blogs (Twitter) Social bookmarking (Digg, Stumbleupon) Social media sharing (Flickr, YouTube) Review/ratings sites (ePinions, BizRate) Blogs (WordPress, Blogger) Forums (Digital Photograhy Review) News aggregators (RSS, Google Reader) and Virtual 3D networks (SecondLife, ActiveWorlds). For someone new to Social Media it can all be overwhelming and somewhat daunting, but take a moment to watch this video which explains Social Media in ...
SEO tips for your WordPress blog
A lot of blogs are using WordPress because it is one of the most SEO-friendly Content Management System (CMS). So here i am going to list some SEO tips to improve your WordPress blog. These are important things to get your WordPress blog optimized. It will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc. Install WordPress Plugins You can get a lot of free plugins online and they will help a lot in optimizing your blog. Optimize Permalinks The default permalink is not SEO-friendly and should be changed right away. For me, the ...
Measuring Your Social Media ROI
If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. What Are You Trying to Do? First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communicate with customers? These are all worthy goals, but they will be measured and achieved very differently. So, if you haven't ...
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Traditional Marketing Vs Social Media Marketing
Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something...
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What is Twitter?
I remember when Facebook first arrived in 2004. I said I would never join as it would just be a waste of time and "there would be other more productive things I could do with such precious time of mine". I caved in two years later and ironically became addicted! After the addiction wore off I realised it was one of the most beneficial networking tools I have ever come across. What a great way to keep up to date with the rest of the world with minimum effort. Then a few years later Twitt...
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Social Media Explained in Plain English
What is Social Media? Social media is a form of internet marketing. The concept is to use a selective number of social media tools available to and communicate with customers, strengthen the business brand and ultimately increase sales. An example of social media tools include: Networks sites (MySpace, Facebook, LinkedIn) Micro blogs (Twitter) Social bookmarking (Digg, Stumbleupon) Social media sharing (Flickr, YouTube) Review/ratings sites (ePinions, BizRate) Blogs (Wor...
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SEO tips for your WordPress blog
A lot of blogs are using WordPress because it is one of the most SEO-friendly Content Management System (CMS). So here i am going to list some SEO tips to improve your WordPress blog. These are important things to get your WordPress blog optimized. It will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc. Install WordPress Plugins You can get a lot of free plugins online and they will help a lot in optimizing your blog. Optimize Perm...
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Measuring Your Social Media ROI
If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. What Are You Trying to Do? First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communic...
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