Social Media Statistics

I’m sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims?

It’s because of these astounding statistics you should not ignore!  If you haven’t watched the Social Media Revolution video then you should.  I admit it’s quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking ‘WOW’.  If you have watched the video and want to take note of some of the key statistics here is your chance.

Social Media is Booming…

• By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
• Social Media is the #1 activity on the Web
• If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
• The fastest growing segment on Facebook is 55-65 year-old females
• The #2 largest search engine in the world is YouTube

It’s reach is PHENOMENAL…

Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

People are talking about your brand…

• Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
• 34% of bloggers post opinions about products & brands
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences

Social Media is changing the way we live…

• % of companies using LinkedIn as a primary tool to find employees?…80%
• 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us
• In the near future we will no longer search for  products and services they will find us via social media

* Socialnomics

SO…how do you jump on the bullet train?

Speak to Bright Social Media who will help you find your voice and as well as your Social Media mojo!! We can help you:

• Create a winning social media strategy complete with implementation timeline
• Train you with the social media tools you need
• Manage your social media on a monthly basis (and much more!)

Build a Bright future with Social Media!  Contact enquiries@brightsocialmedia.com