There are many great case studies out there, including ones for small businesses. But this post is to highlight the big players in the market, leading by example and paving the way for the rest of us to follow. Here is my top 6... 1.  Coca- Cola Objective: Customer engagement Coca-cola is one of the leaders in SMM – they make social media work! Deciding that customer engagement was their main objective, Coke created a ‘fans first’ approach in social ...