Posts Tagged ‘Smirnoff’
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Social Media Case Study: Smirnoff Facebook Campaign Redeemed!
by Bright Social Media
Posted March 12th, 2010 at 3:01 pmWhat had started off as an annoying rant has now turned into a successful case study for Social Media. In one of my previous posts I referred to Smirnoff’s Facebook Social Media TV campaign to be flawed. A fabulous advert on UK national TV directing people to their new Facebook fan page... a fan page that didn’t exist which drove me slightly potty, to the point I had to write a post on it (click here to read original post and then come back). Lo and behold two weeks later I got ... -
Flawed! Smirnoff TV Ad Asks You To Join Facebook Page and then…
by Bright Social Media
Posted February 22nd, 2010 at 12:10 pmFacebook Fan Page Doesnt Exist As we know the States are leading the way with social media, with most of the case studies coming from that side of the world. So you can imagine my excitement when I seen my first UK social media campaign at the weekend!! With many companies starting to realise the benefits of social media marketing, Smirnoff’s brief was obviously to use traditional media to drive traffic to their Facebook Fan Pages. The 30 second TV ad was followed by a 10 second ...
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