6 Top Brands Using Social Media Marketing
There are many great case studies out there, including ones for small businesses. But this post is to highlight the big players in the market, leading by example and paving the way for the rest of us to follow.
Here is my top 6...
1. Coca- Cola
Objective: Customer engagement
Coca-cola is one of the leaders in SMM – they make social media work!
Deciding that customer engagement was their main objective, Coke created a ‘fans first’ approach in social ...
Social Media Statistics
I'm sure you have often heard the reasons why you should be using Social Media, but do you actually know the reasons behind these claims?
It’s because of these astounding statistics you should not ignore! If you haven’t watched the Social Media Revolution video then you should. I admit it's quite a rapid experience, emulating the lightening speed with which Social Media has progressed, leaving you breathless at the end thinking 'WOW’. If you have watched the video and want to take...
Traditional Marketing Vs Social Media Marketing
Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong!
Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something...