Strategy | Bright Social Media

Top 5 Reasons Businesses Fail in Social Media Marketing
by Bright Social Media
Posted January 19th, 2010 at 12:05 pm

As we know social media is taking the business world by storm, but are you doing it right? Many businesses set up social networking accounts, send the odd message and believe they are involved in Social Media Marketing . Here are the top five reasons that many business fail in their Social Media efforts... 1.Lack of Planning When you first launched your business did you need a marketing plan? A business plan? Well it should come as no surprise that you should also have a S...

1 Comments Continue Reading
Traditional Marketing Vs Social Media Marketing
by Bright Social Media
Posted December 4th, 2009 at 5:34 pm

Traditional Marketing (TM) has been studied and implemented across the world spanning decades. TM is comfortable because we love it, trust it and know it well. Proven campaigns through TV, radio, newspapers, websites etc have shown results time and time and again. So “if it ain’t broke don’t fix it” right?...Wrong! Traditionally we, as marketeers, have bombarded the customers with our ideas on what they want, why they want it and sometimes even when they want it! But something...

0 Comments Continue Reading
Social Media Explained in Plain English
by Bright Social Media
Posted November 17th, 2009 at 11:23 am

What is Social Media? Social media is a form of internet marketing. The concept is to use a selective number of social media tools available to and communicate with customers, strengthen the business brand and ultimately increase sales. An example of social media tools include: Networks sites (MySpace, Facebook, LinkedIn) Micro blogs (Twitter) Social bookmarking (Digg, Stumbleupon) Social media sharing (Flickr, YouTube) Review/ratings sites (ePinions, BizRate) Blogs (Wor...

3 Comments Continue Reading
Measuring Your Social Media ROI
by Bright Social Media
Posted November 9th, 2009 at 2:26 pm

If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. What Are You Trying to Do? First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communic...

1 Comments Continue Reading