Why adopt Social Media Marketing?
What is Social Media Marketing?
Social Media Marketing is a relatively new coined phrase, used by both PR and marketeers alike, to describe this innovative approach to promote to your customers.
“Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. “ Wikipedia
Although traditional marketing is still alive and kicking, a new development has occurred. Customers are now in control! Your customers are talking about your brand and discussing your products online through a number of different forums. You have two options 1) ignore the last point was mentioned 2) create a marketing strategy that involves talking to your customers.
Benefits of Social Media Marketing
By choosing to create a Social Media Marketing Strategy you can
- Generate more traffic to your website
- Talk directly to your customers
- Find out what is being said about your company
- Build strong relationships with your customers
- Deal with negative coverage quickly and efficiently
- Increase your search engine rankings
- And much more
Social Media Revolution
Take a few moments to watch this video that explains the exponential growth of Social Media, breaking it down into mind blowing statistics.
